Let’s Raise the Price of Human Attention
A total win-win!
Ads like these generate over
70 billion visits a month.
Maybe we ignore them. But we can do better. We can turn all this traffic into a force for good.
While governments worldwide spend billions to promote social causes such as public health and road safety, their exact audience is stuck with ads about gambling and weight loss supplements. Why?
What is Cheap Traffic and Why Does it Matter?
Predatory Advertisers Depend on Cheap Traffic to Survive
How cheap is traffic in your country?
Governments are Among the Biggest Advertisers in Every Country.
But They’re All Missing One of the Largest Traffic Sources.
Cheap traffic can serve anyone with a universal message and any budget size. For minimal costs, It can attract as much attention as possible to important universal topics: public health, safe driving, violence prevention, recycling, and climate change.
The US government spent over 312,640,000 USD on digital marketing and advertising in 2022 alone. That’s more than Coca Cola’s overall US advertising budget for the previous year.
With cheap traffic, governments can be heard better, and prevent real social damage from predatory advertising.
The more quality advertisers bid on traffic, the higher its price becomes until eventually, low-quality advertisers are pushed out of the market.
Governments buying their own country’s cheap traffic to protect its citizens is the same as a central bank buying its own currency to keep it stable. Attention is a socially important currency and trading it is okay, but only under appropriate regulations. If an appropriate regulation is impossible, the regulator should enter the market.
Someone please tell them.
The Internet is Like a Second Home and Zero click is a Cheap Key for Anyone to Enter
Zero click traffic is one of the cheapest for advertisers to buy. Without you clicking on anything, these ads lead you from a website you’re trying to visit, to anywhere else on the web.
I tried visiting a wellness blog I used to follow some time ago. Before I realized the website was down, I was forwarded to windowslivehelpdesk.com, which showed me this alert.
Afraid I’d caught a virus, I called the number on the screen and the person told me they’d need to take control of my computer to find out what’s wrong, and that I should start by going to LMI1.com. That forwarded to LogMeInRescue.com, which was an actual site for granting remote computer access.
I misspelled Etsy in my browser and landed at esty.com. From there, I was redirected to a page that looked like a typical security check to prevent DDoS attacks. But reading the fine print, I saw that by clicking the “security” validation, I agree to installing an unknown Chrome extension.